3 Ways to Improve Your Customer Service

Three Ways to Improve Your Customer Service

When It’s Slow

There is an old saying, “The winning cures all ills.” In sales we say, “Busy selling days help make profit.” However, as we know, all days are not top selling days. There are unusual slow days. The question is, what do you do? You could send staff home, you could leave early, or you could spend sometime training your staff for the next busy day.

There is nothing more terrifying then to hear the crickets in your store when it’s slow. Like absolutely-no-one-is-shopping slow. There are certain times of the year that are slower than the others. It’s just the nature of the business. So, the question becomes, how can you take advantage of this time so you can maximize sale when it’s busy?

Here are three quick tips to help get your team prepared:

1. Practice Selling: There is something to be said for practicing. Teams do it all the time – you need to have your sales team practice and work on their skills. Have your team take turns working on their introductions, their sales pitches, cross sales, and product knowledge so when customers finally do come in, they will be ready.
2. Shake-up the Store: Take this time to re-set your floor, shift the wall, move slow-sellers to the back, new products or exhibits to the front. I am sure if you move just one thing around in your store, you're regular customers will say, “This looks new!”
3. Compete: Have a contest. People love to compete. Make up a game that includes either teamwork, or product knowledge, or product development. The winner gets [something simple].

Bottom line is, take any down time to prepare your store and your team for when you are busy. If your store is like mine (in a secure, federal building with armed guard), you will never know when you get busy. So, when your time comes, you will be ready to get off the bench and maximize sales.

Mark Wiggins

Xtreme Effort Speaking & Consulting

Specializing in Customer Service Training for Museum Stores


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