Professional-looking business cards send the message that you’re professional. With the right information included, such as your company motto or tagline, or a list of services or products, you card becomes a promotion tool.
Here are 4 Tips to Master the Business Card Exchange:
- Never be without your business cards! Keep a stack at your office, in your wallet, and in your car. You never know when you'll have an opportunity to share it.
- Time the presentation of your card. Don’t just hand over your business card at any random moment. Handing a business card in the middle of a discussion can be an interruption, as parties would need to take a moment to give it a look. The best moment to hand a card is when you’re asked for one, when you’re asked to repeat your name, or when someone offers to send you something.
- Follow the protocol on hierarchy. Cards should not be given to senior executives that you meet, unless they ask for one. When you hand another person your card, give a brief "action recommendation." This can increase the likelihood of them contacting you again. For instance you may say: “I think I can help with your PR concerns, Mr. Johnston. Here is my card.” You may also ask for referrals. Invite the other person to send your contact details to anyone they know who can use your services or products.
- When receiving a business card, show the other person that you value their card. Look at the business card for a few seconds. Comment about the card. Let them see that you take care in storing their card as well, instead of just jamming it in your pocket.
Related Articles:
Do You Have Good Business Etiquette?
Networking for Success: Making the Introduction
Great First Impressions Without Nervousness
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